Connections is a year-end publication of NorthWest Arkansas Community College and the NWACC Foundation.
I had the opportunity to serve as Art Director on this project. It was large and intricate, and I’m very proud of how it turned out. I collaborated with a copywriter, a photographer, and several subject matter experts to complete this publication.
This direct mail piece was sent to over 68,000 people in Northwest Arkansas. It’s cool and rewarding to think about how many people held and looked at something that I designed.
NWACC serves its community well, and I wanted the design of this piece to be simple, yet impactful to let all their accomplishments shine. I created several spread options to meet the needs of the different areas featured. Overall, I think this publication represents the college brand well and brings their look up to speed with their peers.
